Mobile Email Marketing: 3 Small Changes for Mobile Readers

An email marketer has traditionally only had to focus on a consumer opening an email on a desktop. Now, mobile has been thrown into the mix. Here are 3 tips on improving your email marketing for mobile:

1. Content of Email: Just like a mobile website, keep in mind the size of images and graphics. The bigger your email file is the longer it will take the recipient to open the email. If it does not open within a few seconds, the person will most likely move on to their next email. An alternative option you can add to help readers view your email is to offer a link to view it as plain text or as a Web page.

2. Give a Digital Option with Promotions: If you are offering a coupon or special deal that requires the person to print a coupon or the email itself, give them the option to just bookmark a page in their mobile browser. Alternatively, you can have a QR code come up for the discount so that customers do not have to print anything out. This allows for one less step in getting the deal.

3. Subject Line: As with traditional email marketing, we recommend having a subject line shorter than five words. If you look at your own email on your phone how many words show up? Not that many. If you can’t get your message across in the first give words of your subject there is a big chance the person may skip over that email or delete.